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Ilica is Zagreb’s main street in the center that connects the city center with the western part. Ilica is the heart of Zagreb and with it Holo Lab started a neighborhood story – setting up digital advertising areas of 12 square meters in every part of the city.

The digital billboard “Črnomerec” is an attractive location because it enables clients to make their message equally visible to vehicle drivers and users of public transport. More than twenty regular bus lines daily connect the west with other parts of the city and the Zagreb region.